The star rating will be displayed upfront on labels as the IIM-A\u2019s study suggested that front-of-pack-labels (FoPLs) have the ability to push consumers towards healthy consumption habits with regard to packaged foods. The star rating will be based on the sugar, salt, and fat content in the packaged food item.<\/p>\n\n\n\n
The IIM-A study stated in its summary: \u201cIt is now well established that FoPLs have the ability to nudge healthy consumption behaviour with respect to packaged foods.\u201d<\/p>\n\n\n\n
The study was conducted across major states, with over 20,000 participants asked which of the five formats was easiest to understand. The five formats offered as options were multiple traffic lights (MTL), monochrome GDA, nutri-score, warning labels, and HSR.<\/p>\n\n\n\n
In its summary, the IIM-A observed: \u201cOur results indicate that on average, the summary ratings of HSR and warning labels are in the highest pecking order, from the perspective of ease of identification, understanding, reliability, and influence.\u201d<\/p>\n\n\n\n
The study also noted that HSR appeared to be the most acceptable, outdoing the nutrient specific formats on ease of understanding. HSR finds greater support among the southern, central, and western regions of the country.<\/p>\n\n\n\n While HSR was the recommended FoPL suggested by the IIM-A, the study also said MTL was the most preferred when it came to reflecting necessary health information and presence of an unwanted nutrient.<\/p>\n\n\n\n It added that if changing purchase intention is the most desired, it recommended any of the five designs, with marginal preference for MTL.<\/p>\n\n\n\n \u201cIf the objective of introducing an FoPL is a careful combination of both ease of identification and understanding on the one hand and change of purchase intention on the other, we recommend HSR as the preferred FoPL,\u201d the IIM-A said in its recommendations.<\/p>\n\n\n\n This move by\u00a0FSSAI<\/a>\u00a0will impact food companies, including Hindustan Unilever, ITC, Britannia, Nestl\u00e9 India, and Amul.<\/p>\n\n\n\n Source Link :<\/strong> https:\/\/www.business-standard.com\/article\/companies\/packaged-food-likely-to-see-fssai-health-star-ratings-after-one-year-122041700912_1.html<\/a><\/p>\n\n\n\n![\"\"](\"https:\/\/rvks.in\/blogs\/blog\/wp-content\/uploads\/2022\/04\/Screenshot-32.png\")
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